It’s exactly what it sounds like. Every single ad in the Clapham Common Tube station has been swapped for pictures of cats. Because advertisements are oversaturated, and because cats, a group called Citizens Advertising Takeover Service (CATS) by Glimpse on Kickstarter managed to raise £23,000 to give the station a very catty new look.
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The 68 advertisements, now missing, feature instead pictures of stray cats from two rescue charities, Battersea Dogs & Cats Home, and Cats Protection. Crazy cat ladies Pet owners got in on the action too, by each donating £100 for their cat to be featured in a collective poster.
Standard reports that one excited fellow even flew in from the United States to see his cat’s English debut.
Despite the group’s name, literally “CATS” in caps, the aim wasn’t just to reign kitty in Clapham. Organiser James Turner revealed: “Instead of asking you to buy something, we’re asking you to think about what’s really valuable in your life. It might not be cats, but it’s probably something you can’t find in the shops.”
Feline’ this campaign? No matter where in the world you are, perhaps you can consider adopting a cat, if and only if you can commit to it. “We care for over 3,000 rescue cats a year,” Lindsey Quinlan, Battersea’s head of catteries, said. “So hopefully this campaign will encourage lots more people to visit our centres and consider re-homing our fantastic felines.”
The cats of Clapham won’t be a purr’enial (double pun — on a roll!) look for the Tube, the posters will only be up for two weeks. But in a new takeover to look forward to, the group is already planning a follow-up featuring dogs.
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