Hilton’s New Tru Hotels Are Designed For Millennial Travellers

When you think of millennials and travel, you think of gap year and wanderlust. But Hilton doesn’t exactly do hostels, so now they’re coming up with a new brand of hotels called Tru by Hilton. It’s hip, affordable, and colourful.

“I ultimately think this will be our biggest brand over time,” says Hilton CEO Christopher Nassetta, at the Americas Lodging Investment Summit just recently. He also revealed that 40% of hotel requests are rooms in the midscale segment, so we think Tru is really going to be a hit too.

160120_Entry_HR
Tru by Hilton Entry

Room rates will be priced at around USD 90 to USD 100. The brand is set to officially debut at the end of 2016 with hotels in Atlanta, Houston and Chicago. Instead of buying over a smaller chain of hotels, Hilton is only rebranding a few of their existing hotels or building new ones.

GR_DoubleQueen_HR
Double Queen Guest Room
HWPC_Bathroom_Vanity_HR
Bathroom Vanity

The Tru hotels are designed to appeal to travellers in their twenties and early thirties, who like modern design and public spaces where they can work and socialise. Naturally, it’s a great for anyone tech savvy too. The hotels will offer mobile check-in and free WiFi.

WorkAlcove_HR
Work Alcove
Game_lo_HR
The Game Room

Instead of bathtubs, rooms come with extra-long vanities as well as a multi-functional chair instead of a desk. We can’t wait to see that!

Expect lots of facilities for business and pleasure; shared work spaces, game rooms with ping pong and foosball tables, and vibrant bars and restaurants. And that includes grab-and-go beer and wine and free coffee throughout the day.

Want to see more cool hotels

Photo credits: (c) 2016 Hilton Worldwide

The Luxe Nomad

Like you, we love to travel but we think that staying at beautiful places shouldn’t come with a hefty price tag. That’s why we’ve gone out there and snagged the best design and luxury hotels and resorts in the Asia Pacific region at rates you won’t believe. WanderLuxe is our little corner of the world where we share our inspirations and thoughts about travel!

No Comments Yet

Leave a Reply

Your email address will not be published.

https://partb.mckesson.com/
https://partb.mckesson.com/
Slot Gacor
Slot777
envisionmdr.planning.lacounty.gov
Slot Online
Roulette Online
Pkv games
olx288
devpreview.mainehealth.org
maphub.nzta.govt.nz
sbobet
slot
slot thailand
slot dana
slot88
Olx188
Judi Bola
agen77
udin88
rolet
9koi
9naga
9naga slot
Obi9
warga777